The cool parties are always held in the basement.

-Boutique Basement is the newest store to hit downtown Athens and I am predicting a major hit. Staying on a budget is important these days, and this store is here to cater to thrifty fashionistas.

-If you are a devoted outlet junkie, I warn you: you may soon be converted. Here, they offer unbeatable outlet prices with an intimate boutique feel. You don't have to sift through junk and you get the personal service you deserve.

-Their inventory includes last season's leftovers (much more appealing than meatloaf) at a discounted price (hot brands like: Trina Turk, BCBG, Velvet, and Ella Moss) and also, premium jean brands: Hudson, Seven, Citizens for Humanity, and J Brand.

-Pretty good, right? Well, here is the icing on the cake: all shoes are half off....ALL THE TIME. So, come here for Sam Edelman, Frye, Oh Deer, Betsey Johnson, etc. at 50% their original prices.

Boutique Basement

154 East Clayton Street

Athens, GA 30601